Role Description:
The VP of Membership is responsible for addressing the needs of chapter membership, including membership recruitment, retention, and associated value delivery in accordance with chapter policies and bylaws.
Roles and Responsibilities:
- Develop and implement a chapter membership plan that ensures continued growth through proactive recruiting, retention and member engagement, including the establishment of measurable goals and the monitoring of success metrics for appropriate action
- Customer Service
- Answer general member/non-member information inquiries and other request for assistance with membership and its benefits
- Support and attend annual general meetings and all chapter meetings as appropriate
- Primary user of the Membership Data in the Chapter Reporting System (CRS) for Data Analysis and Reporting
- Maintain the membership records of the chapter
- Provide communication list/member updates to officers as requested
- Coordinate the production and distribution of timely membership reports, such as monthly membership reports by demographics (city, state, age, industry, etc)
- Market Research
- Review and analyze member satisfaction survey data and enhance membership benefits
- Develop and administer lapsed (non-renewal) member survey
- Analyze and integrate survey feedback for inclusion in the strategic/operational planning
- Marketing and Member Engagement
- Develop and implement membership welcome and support plan including the promotion of PMI and chapter membership value
- Communicate member value through various delivery methods in alignment with the Membership Benefits Package
- Utilize membership marketing materials available through the PMI Marketing Portal
- Develop and implement a rewards and recognition program plan to recognize member milestones (such as anniversaries or awards)
- Develop and oversee leadership succession planning and ensure a smooth transition
Time Sensitive Activities:
- Annually – Review and update the Chapter Membership Plan
- Monthly Events - Coordinate Chapter Orientation at each chapter event
- Monthly – Perform Chapter Guest Pass process
Volunteer Requirements:
- Must serve the entire two year board term.
- Expected to attend all board meetings.
- Generally expected to attend the majority of local chapter events.
- Generally expect to average 10 hours per month during the board year.
Backup or Emergency Plan:
- In the event that the VP of Membership can not fulfill their role for an interim or extended period of time the President will select another board member or a director to take their place.
Budget Line Item Responsibilities:
- Membership Dues
Director Roles Under VP of Volunteers:
- Director of Membership
