Role Description:
The Director of Membership Growth is responsible for addressing the needs of chapter membership growth and membership value delivery in accordance with chapter policies and bylaws.
Roles and Responsibilities:
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Assist VP of Membership with developing and implementing a chapter membership plan that ensures member growth and engagement, including the establishment of measurable goals and the monitoring of success metrics for appropriate action
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Customer Service
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Answer general member/non-member information inquiries and other requests for assistance with membership and its benefits
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Support and attend annual general meeting and all chapter meetings as appropriate
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Report on membership data
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Market Research
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Review and analyze member satisfaction survey data and enhance membership benefits
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Administer the Chapter Guest Pass program
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Analyze and integrate survey feedback for inclusion in the strategic/operational planning
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Marketing and Member Engagement
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Develop and implement membership welcome and support plan including the promotion of PMI and chapter membership value
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Communicate member value through various delivery methods in alignment with the membership Benefits Package
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Utilize membership marketing materials available through the PMI Marketing Portal
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Develop and implement succession and transition plan
Time Sensitive Activities:
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Annually – Review and update the Chapter Membership Plan
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Monthly – Perform Chapter Guest Pass process
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Monthly – Perform action items associated with new member recruitment
Volunteer Requirements:
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Generally expected to attend the majority of local chapter events.
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Generally expect to average 5 - 10 hours per month during the board year.
Backup or Emergency Plan:
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In the event that the Director of Membership Growth cannot fulfill their role for an interim or extended period of time the Director of Membership Renewal and/or the VP of Membership will take their place or delegate tasks as needed.
Reports To:
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VP of Membership
